Before you call, check these
Is the power on in the rest of the house? Has the pump breaker tripped? If you have a pressure switch with a lever on the side, is the needle on the gauge near zero? Those three answers narrow things down fast, and sometimes one of them is the whole fix.
What happens when you call
You talk to Don or someone who works with him. Not a dispatcher, not an answering service. He'll ask what you're seeing, tell you if it's something you can reset safely yourself, and if it isn't, get a truck headed your way.
Nights, weekends and holidays
A well doesn't fail on a schedule. Customers have written about a Christmas Day call and a Saturday morning visit. If the water's out, call, whatever the hour.